The pre-launch stage of a site, service, or product is a perfect opportunity to drum up excitement and capture advance interest.
In this article, we’ll introduce 23 of the best free and premium theme and plugin solutions for handling coming soon content with style.
What Your Coming Soon Page Needs to Do
Before we step through the leading candidates for your attention, let’s briefly outline what your coming soon page generally needs to do:
- Match your branding. Your coming soon content should be in keeping with the rest of your overall offering in terms of design while still being capable of highlighting specific features you want to stress.
- Help capture leads. You’ll almost certainly want an integrated form prominently displayed on your page to encourage visitors to sign up for launch notifications.
- Encourage social sharing. Getting permission to contact visitors post-launch is step one in building buzz, but you’ll also want easy to integrate options for people to share news of your site socially.
It’s a relatively simple set of requirements, and the tools we’ll cover will help you execute on all of them in style.
Before we crack on to the list, you may also be interested in some background resources to get your creative juices flowing. Kissmetrics’ article on launch strategies and Gleam’s round-up of pre-launch growth hacking strategies are both excellent resources, with a slew of interesting takeaways for you to explore further. Combine them with our own guide to creating the perfect coming soon page and you should have more than enough food for thought when it comes to planning your own approach.
Free Coming Soon Themes
Getting back to our coming soon solutions, we’ve split our list of tools into three broad sections: four free coming soon themes, fourteen premium coming soon themes, and then two interesting plugin-based solutions to close things out. Let’s start with the free solutions available!
The theme integrates nicely with MailChimp and comes with a small number of built-in color skins to pick from. If you’re looking for a simple coming soon theme to get the job done quickly, this is is a solid starting point.
A progress bar enables you to showcase the headway you’re making towards eventual launch, and both the header and background design can be simply and conveniently customized. You’ll also find prominent space for including your social icons, and a handy launch notification form gives you an easy way of capturing visitor interest.
You’re able to tweak pretty much every main feature directly from the Customizer, and the theme is easily integrated with MailChimp by simply adding your API key. Social icons and a simple lead capture form can both be easily customized and enabled or disabled.
The LaunchTime theme from Theme Warrior comes with a simple countdown timer, eight default color schemes, and an easy to integrate signup form that should display smoothly across devices of all sizes. It’s not the most visually compelling theme on our list, but it will give you a solid base to build from if you’re in a hurry.
You’ve got three slick default designs to choose from and a nicely integrated front end editor to make quick visual changes a snap. A countdown timer along with built-in contact and subscribe forms make capturing user details nice and simple, and the theme is designed to work well with marketing software such as MailChimp, AWeber, Campaign Monitor and GetResponse.
Premium Coming Soon Themes
If you have a little bit of budget to deploy, the following list of premium themes can help you add a little more pizazz and functionality to your pages and, in many cases, are flexible enough to handle your overall theming needs post-launch.
Priced at $44, Verko is a slick, responsive one-page WordPress theme that lends itself extremely well to setting up an appealing coming soon page with a focus on visual impact.
A series of nicely put together demo pages – including an app launch demo and a more traditional coming soon example with integrated countdown timer – provide sample implementations to get your teeth into.
One thing you won’t be stuck for with Magnium is options – the theme comes with 14 multi-concept demos, over 100 pre-built pages, and 15 bundled plugins. Magnium is also fully optimized for WooCommerce, so if you’re looking to tout the wares of your e-commerce site in advance, this is an excellent theme to consider.
The theme ships with an easy to handle admin panel that enables you to easily switch between options, such as incorporating a full-screen slideshow, static image or YouTube video as your main background.
An integrated jQuery countdown is also available to build a sense of anticipation into your offering, and social icons and a newsletter signup form are there for you to capture user details and encourage sharing.
If you’re looking to showcase your upcoming smash on the App Store, the Applay theme is just the right tool for the job. $59 gets you an extremely polished, responsive and retina-ready environment to place your product in.
A series of professionally produced app showcase demo pages highlight features such as the theme’s support for parallax scrolling and feature sliders, and comprehensive online documentation means you’ll never be stuck for answers when it comes to implementing.
For $59, the Dikka theme gives you the flexibility to tackle nearly any type of website, and its single page and app landing demos give a clear idea of just how well it can be adapted to providing a clean and responsive coming soon page.
Based on the Bootstrap framework, Dikka is fully optimized for WooCommerce, includes useful demo data content to get you up and running quickly, and ships with the popular Revolution Slider and Cube Portfolio plugins bundled in.
The Level UP theme from WP Bean packs a lot of value into its affordable price of $25. You’ll get an integrated countdown timer, support for Contact Form 7 to capture user details, parallax and background sliders to catch the eye, and support for highlighting upcoming features and integrating social icons.
The Landy theme retails at $39 and gives you a reliable option for quickly assembling a coming soon page for your product or service.
The theme is fully responsive, has excellent support for tweaking via the Customizer, and incorporates a range of homepage options together with slick animated header features to grab the attention of users.
Retailing at $49, the Rozana theme gives you enough options to both set up your initial coming soon page and broaden the design out to a finished site.
The fully responsive and retina ready theme ships with light and dark variations, six blog layouts, and eight portfolio layouts.
Startuply puts seven homepage layouts at your fingertips, including options for integrating slider content and video backgrounds.
You can also take advantage of a slick series of ten pre-made contact form pages, along with three coming soon pages that are there for you to customize as you see fit.
The Visual Composer plugin is bundled with the theme to help make dialing in your custom designs as simple as possible, and a powerful admin panel keeps you in charge of all options with just a few clicks.
The xLander theme is another popular premium option that includes Visual Composer by default to give you as much control as possible over your coming soon pages.
You’re free to start from six default layouts, including attractive options with integrated contact forms, video backgrounds, and five default color themes. Options for parallax sections and eye-catching CSS3 animations are also included.
Available for just $39, EOS’ fresh, modern design will help you to create appealing coming soon pages with a minimum amount of fuss while guaranteeing maximum design impact.
There are four basic layout styles to choose from, and eight pre-defined accent colors to help ensure overall visual harmony. Parallax effects, video backgrounds, and smooth CSS3 animations further seal the deal and give you a complete set of options for engaging users’ interest while letting them know what’s in store with your site.
If you’re shopping for a bargain, the no-frills $8 Verde coming soon theme could be just the ticket. This Bootstrap-based theme keeps things deliberately simple with an integrated timer, five built-in text display options to choose from, and the ability to incorporate YouTube and Vimeo content.
If you’re running an e-commerce store and looking to tee up your big launch, WooPress is an appealing option that can serve equally well pre- and post-launch on WooCommerce sites.
The theme ships with 20 fully responsive, retina ready layouts, including a default coming soon option that looks great straight out of the gate. The theme’s developers have also thrown in an impressive range of premium plugins for free with the $59 purchase price – including favorites such as Visual Composer, Slider Revolution, and Essential Grid – so you’ve plenty of room for perfecting your layouts once the site goes live.
Coming Soon Plugins
We’ll round out our selections with a look at five popular tools that take a plugin-based approach to providing coming soon functionality on your site.
If you’re looking for a complete solution wrapped up in one easy to configure plugin, it’s hard to look beyond SeedProd’s premium plugin. Advertising itself as “WordPress coming soon pages and maintenance mode made easy”, the plugin more than delivers on that promise.
Coming Soon Page & Maintenance Mode is available in a number of different licensing options starting at $49 depending on whether you’re a developer or site owner. There’s also a free version of the plugin available on WordPress.org.
You’ll find an incredibly complete feature set available, including comprehensive design options and full integration with a host of email and marketing solution providers such as Campaign Monitor, AWeber, Drip and many more.
You can also take advantage of fine-grained access control and the plugin should work smoothly with any well-designed theme. If you need further proof of the merits of the SeedProd plugin, a quick glance at their testimonials and showcase pages may be enough to seal the deal.
Launchpad is a completely free plugin solution for handling coming soon pages that provides you with an integrated countdown timer, easily integrated social linking, and a simple newsletter subscribe form to capture interest. The plugin should integrate smoothly with the majority of themes and also handles well responsively.
The Easy Coming Soon plugin gives you an easy to integrate option for quickly creating either a coming soon or under construction page for your site that should play nicely with the vast majority of themes. The plugin also gives you the handy option of providing different content to logged in and logged out users.
The free version of the plugin gives you one default template that can easily be modified and customized to match your site’s overall look. A premium version is also available for $29 and includes more advanced options for integrating with MailChimp and Campaign Monitor.
The Ultimate Landing Page and Coming Soon Page is designed with marketers and designers in mind and gives you an intuitive means of putting together landing and launch pages. You’ll have no trouble quickly putting together your pages, collecting data, and taking advantage of the straightforward customization options the plugin makes available to you.
An advanced version of the plugin is available with licenses ranging from $29 to $149 and provides additional customization functionality and enables you to integrate more closely with marketing software such as AWeber and MailChimp.
The Coming Soon and Maintenance Mode plugin more than adequately covers your requirements in setting up simple ways to promote your wares and capture visitor data. The plugin works smoothly with existing themes, gives you responsive templates out of the box, and offers handy extra functionality, such as being able to show the coming soon page only to logged out users or disable for specific IPs.
A premium version of the plugin is also available, with licenses ranging from $14 to $50. The pro version includes additional features such as integrated sliders, video embedding, a range of countdown timer designs, and more advanced customization options.
I’d love to read your thoughts on coming soon pages and surrounding strategy. Is there a particular solution I’ve missed that you think should be added to the list? Or do you have pre and post-launch tips and tricks to share? Let us know in the comments below.